traffic · 06 months
visibility
rankings
links built
In 2023, a multi-state bathroom remodeling company contacted LinkBuilding HQ to address declining organic traffic and rankings caused by poor off-page SEO. Even though we were stepping into the remodeling industry for the first time, our team confidently tackled this new challenge.
A detailed analysis conducted by team LBHQ revealed a plummet in the referring domains and backlinks, reflecting the feeble off-page performance of the client’s website. On top of that, the client was struggling to approach high-authority websites to link back to them due to poor outreach strategy and below-par quality of the guest posts.
Leveraging years of experience in the business and valuable contacts, Link Building crafted a winning strategy to solidify off-page performance of the website.
In-depth analysis
Firstly, we conducted a detailed link audit of the client’s website in order to identify low-quality and broken links. A link-reclamation campaign was set up to kick off an improvement campaign for the backlink profile of the client.
Content creation
We also approached high-authority blogs and websites to offer them premium guest posts in exchange for a link on their site. As approvals started coming in, it massively upgraded the quality of backlinks on the client’s website.
Strategic outreach
We also kicked off a forums visibility campaign to facilitate the client’s participation in industry-relevant forums. This helped establish brand credibility and thus resulted in high-quality backlinks.
| Google Position | May, 2023 | April, 2024 | Before → after | Percent Increase |
|---|---|---|---|---|
| 1-3 | 12 | 33 | 0% | |
| 4-10 | 49 | 112 | 0% | |
| 11-50 | 615 | 611 | 0% |