Link Building and SEO Myths, Busted!

You Should Only Focus on On-Page SEO

A lot of SEO gurus endorse the concept of organic traffic accumulation by emphasizing that on-page SEO is all you need to focus on in order to get ahead. This would be possible in an ideal world, but SEO has a lot of code-level and off-page factors that must also be considered.  To put it […]

Myth: Working with Content and Links can Make You a Good SEO

You must’ve heard the myth that one only needs to master content and links to be skilled at SEO. It’s understandable that this myth seems logical to a lot of people and this is because Content and Links are two of the most crucial components of SEO. The fact that people only need to work […]

Myth: SEOs are not Marketers

We often hear the debate around the question of whether SEOs are marketers or not. A lot of people hold a slightly flawed concept that SEOs are not marketers since SEOs are more technical and are not directly involved in the sale or promotion of a brand’s product or service. In addition, the measurement of […]

Myth: SEO is hard to learn

SEO is an integral part of any business’s overall digital marketing strategy. It helps businesses rank higher in search results, resulting in better visibility and more customers. SEO helps build brand reputation and trust with your target market.  However, people have a common misconception that SEO is hard to learn. People believe that SEO is […]

Social Media Links Don’t Help SEO

There is a common misconception among people that Social media links don’t help SEO. People often fail to comprehend the indirect influence of social media links on the overall SEO strategy and therefore shun its importance altogether. Coupled with a fact that social media links are no-follow links adds to the reluctance of people to […]

Rankings are improved by PPC advertising

A lot of people believe that PPC advertising improves the rankings of a website. However, this is a common misconception as search engines doesn’t consider PPC advertising as a ranking factor. In fact, both the PPC and SEO operate in different areas of the search engine. PPC ads appear on the top of the result […]

My Website Can Rank On Page 1 AND Get The Featured Snippet Position

  A featured snippet is a search answer shown at the top of Google page 1. Also called an “Answer Box,” it helps provide a concise answer to a query right then and there.   How featured snippets appeared pre – Jan 2020 Up until January 2020, a search result that appeared on Google’s featured […]

Latent Semantic Indexing Won’t Help Me With SEO

What is Semantic Analysis? Semantic analysis, also referred to as latent semantic indexing (LSI), is a mathematic tool that scans the raw data of a document and identifies the relationship between the words and concepts found in it. Semantic analysis has been extremely useful since the early days of computer-assisted language analysis. The early programs […]

My Content Will Not Rank If It’s Not Fresh

One of the main purposes of generating and promoting content is to satisfy search queries of your target audience. Without users actively searching and “looking” for your content, there is no point to publish anything. Hence, it also makes sense that whatever you publish must be up to date, otherwise, Google will give preference to […]