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Higher Keyword Density Guarantees Higher Rankings
What is keyword density? Keyword density is the ratio of the number of times a keyword appears on a page compared to the page’s total word count. The simplest formula for keyword density is: (Number of keywords/ Total number of words) * 100 So if your keyword appears 5 times in an article of 100 […]
Links for inner pages are irrelevant compared to those for the homepage
That’s not true at all. Links could be directed to any page of your website, provided they are all natural. Both your home page and internal pages have equal relevance when it comes to link building. It is advisable to have back links spread around your website rather than sending more links to your homepage […]
The more backlinks you have, the better
Before we get into the details of how many backlinks you should have or what number is optimum for your website, let us establish what backlinks actually are. Quite evident from the name, backlinks are basically links to your website that are placed on an external sources. The main rationale behind their placement is to […]
You need to get a fixed number of links for each page
There is a long-standing debate in SEO about whether there’s a “magic number” of links for any specific page. As with so many complex SEO issues, there isn’t a definite answer to this. As long as you’re naturally building links for your page, you’re on the right track. Natural link building involves authentically earned links […]
No Follow Links Imply Zero Link Juice
Do-follow vs. No-follow, which to follow and which to ignore? This has always been a hot topic in the SEO community. Since no-follow links tell the search engines not to follow the respective link, is it worth adding them to the content optimization plan? The short answer: Yes, they are worth it, and you should […]
Links on High PR (PageRank) Sites Are the Only Ones That Matter
PageRank, named after Google co-founder Larry Page and a clever reference to its function, is a patented algorithm used by Google to measure a website’s importance in ranking it. This algorithm counts the number of links and the quality of the linking domain to assign a score, which is Google’s trust vote. PageRank is still […]
Links from Niches Other Than Yours Won’t Help You Rank
There are a lot of misconceptions regarding link relevancy. The biggest myth is that any link irrelevant to your website’s niche won’t help you rank or hurt your ranking. This myth has been debunked by Matt Cutts, Google’s former head of web spam. “In the same way that Google trusts sites less when they link […]
Links Are the Most Important Google Ranking Factor
No one’s denying the importance of high authority links, but calling links the sole factor in Google’s rankings is a bit of a stretch. While links are considered one of the top three factors, Google uses a combination of over 200 other ranking factors in displaying results on its SERPs. Some of the most prominent […]
External Links Matter More Than Internal Ones
Let’s first define external and internal links for the uninitiated. External links direct users away from a website. For example, when Entreprenuer.com links to yourdomain.com, or vice versa, that’s an external link. Now, they are important because external links build authority and trust for your website. On the other hand, internal links, also known as […]
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