All Myths

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MYTHS

Higher Keyword Density Guarantees Higher Rankings

What is keyword density? Keyword density is the ratio of the number of times a keyword appears on a page compared to the page’s total word count. Th...

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MYTHS

Links for inner pages are irrelevant compared to those for t...

That’s not true at all. Links could be directed to any page of your website, provided they are all natural. Both your home page and internal pages h...

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MYTHS

The more backlinks you have, the better

Before we get into the details of how many backlinks you should have or what number is optimum for your website, let us establish what backlinks actua...

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MYTHS

You need to get a fixed number of links for each page

There is a long-standing debate in SEO about whether there’s a “magic number” of links for any specific page. As with so many complex SEO issues...

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MYTHS

No Follow Links Imply Zero Link Juice

Do-follow vs. No-follow, which to follow and which to ignore? This has always been a hot topic in the SEO community. Since no-follow links tell the se...

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MYTHS

Links on High PR (PageRank) Sites Are the Only Ones That Mat...

PageRank, named after Google co-founder Larry Page and a clever reference to its function, is a patented algorithm used by Google to measure a website...

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MYTHS

Links from Niches Other Than Yours Won’t Help You Rank

There are a lot of misconceptions regarding link relevancy. The biggest myth is that any link irrelevant to your website’s niche won’t hel...

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MYTHS

Links Are the Most Important Google Ranking Factor

No one’s denying the importance of high authority links, but calling links the sole factor in Google’s rankings is a bit of a stretch. While links...

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MYTHS

External Links Matter More Than Internal Ones

Let’s first define external and internal links for the uninitiated. External links direct users away from a website. For example, when Entreprenuer....

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