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Guidelines
How we run campaigns — the standards and working answers our own link builders follow.
Is link building the only part of SEO I should be focusing on?
While link building is one of the most important ranking factors in SEO, it’s not the sole factor. You should also focus on on-site optimization, such as making your website secure with HTTPS, being mobile-friendly, having a quick website loading time, implementing schema markup, having a proper architecture, and, most importantly, delivering quality content. You can […]
Is a no-follow link bad for me?
No-follow links are a signal to Google crawlers not to pass on link equity to the destination page. While no-follow links are used to get a bad rep, there’s countless research out there that shows that no-follow links can bring you tremendous benefits. Let’s discuss no-follow links in more detail. A Nofollow link is […]
Will I see a jump in my website’s DA after you build a backlink?
Don’t expect any changes overnight. Increasing your website’s Domain Authority is a game of patience and consistent efforts, which means one new backlink won’t magically bump your DA. However, there are two trends that you should know about. Firstly, if your website has a low DA then it’s relatively easier to increase your authority with […]
How do you decide where to publish my article?
We look at several factors before deciding where to publish your article. These include identifying your industry, whether you occupy a highly specific niche or not, your ideal audience, the network of publications we’ve built relationships with, and the availability of publication spots in a given window (to name a few). Based on that we […]
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Popular Questions
The questions clients ask most, answered directly.
Q.
Is There A Difference Between Featured Snippets And AIOs?
When it comes to Google, the top of the top is considered the most successful. You might think that number one is the trophy position, but what about position zero? It’s where the most relevant content shows up! Featured snippets and AI Overviews are content pieces that are displayed even before the actual SERPs. Ranking […]
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Q.
What is Dwell Time?
This afternoon, I Googled the best guitar for beginners. When the search results page loaded, I took my sweet time clicking through the first page of various e-commerce sites to find the guitar of my dreams. When I couldn’t find the right product in my price range, I clicked back to that search results page […]
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Q.
The Evolution of Google-Rich Snippets
Introduction We all are familiar with the turbulent and volatile nature of the search. Google Rich Results is one such feature that has been through a roller-coaster ride. The feature has been introduced and then removed numerous times by Google. First, let’s take a step back and let’s understand what rich results are. Rich results […]
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Q.
What’s the Value in Zero Search Keywords?
People are often skeptical about the use of zero search keywords in their SEO strategy. SEOs wonder whether it is worth the time and effort to target zero search keywords. The apparent lack of popularity in the SEO circle also clouds the opinion of a lot of marketers regarding zero search volume keywords. In this […]
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Glossary
Every term in the trade, defined in plain language.
No-Follow Link
A backlink with the attribute rel=”nofollow”. This indicates that the external website does not pass authority to the destination page. As authority or Link Juice isn’t passed, No-Follow backlinks do not help with PageRank or Page placement in the SERPs.
Full definition
Do-Follow Link
A backlink without a “rel” attribute, or the default “rel”attribute. Do-Follow Links pass Link Juice. These indicate that the website linking trusts and therefore passes authority to you. Do-Follow links are considered extremely crucial for Link Building.
Full definition
Zero Click Searches
Zero-click searches refer to the kind of searches whose results display the answer on top of Google’s first page. These results are so complete that they satisfy the user’s search intent right then and there, without the user having to click on the search results to visit the website. Types of zero-click search results include: […]
Full definition
Black Hat SEO
What is Black Hat SEO? Black hat SEO refers to practices that increase a page’s rank in search engines through means that violate the search engines’ terms of service. While black hat SEO techniques may bring better rankings for your page in the short-run, you run a huge risk of damaging your page’s reputation in […]
Full definition
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Myths
Common industry beliefs, checked against the data.
Fact-check
“You Should Only Focus on On-Page SEO”
A lot of SEO gurus endorse the concept of organic traffic accumulation by emphasizing that on-page SEO is all you need to focus on in order to get ahead. This would be possible in an ideal world, but SEO has a lot of code-level and off-page factors that must also be considered. To put it […]
Fact-check
“Myth: Working with Content and Links can Make You a Good SEO”
You must’ve heard the myth that one only needs to master content and links to be skilled at SEO. It’s understandable that this myth seems logical to a lot of people and this is because Content and Links are two of the most crucial components of SEO. The fact that people only need to work […]
Fact-check
“Myth: SEOs are not Marketers”
We often hear the debate around the question of whether SEOs are marketers or not. A lot of people hold a slightly flawed concept that SEOs are not marketers since SEOs are more technical and are not directly involved in the sale or promotion of a brand’s product or service. In addition, the measurement of […]
Fact-check
“Myth: SEO is hard to learn”
SEO is an integral part of any business’s overall digital marketing strategy. It helps businesses rank higher in search results, resulting in better visibility and more customers. SEO helps build brand reputation and trust with your target market. However, people have a common misconception that SEO is hard to learn. People believe that SEO is […]