Anchor Text
Anchor Texts are the clickable text that appears in a piece of written content. The reason this text is clickable is that it links to another page of…
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Backlink
A backlink is an external link from one website to another. Backlinks serve as a vote of confidence by a site, indicating to search engines and users that…
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Black Hat SEO
What is Black Hat SEO? Black hat SEO refers to practices that increase a page’s rank in search engines through means that violate the search engines’ terms of…
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Blog Network
Private Blog Networks, also known as link farms, are a group of blogs owned by the same entity. PBNs create reciprocal links between the blogs in an attempt…
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Broken Links
Broken links are links that do not work. Clicking on such links usually leads to a 404 error. Links may be broken because the destination page has been…
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Do-Follow Link
A backlink without a “rel” attribute, or the default “rel”attribute. Do-Follow Links pass Link Juice. These indicate that the website linking trusts and therefore passes authority to you.…
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Domain Authority
Domain Authority (DA) is a search engine ranking score developed by Moz. While not a metric used by Google, Domain Authority helps users predict how well a website…
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Domain Rating
Domain Rating is a metric created by Ahrefs that indicates the strength of a website’s total backlink profile. This profile is assessed in terms of size and quality…
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Featured Snippet
Google’s Featured Snippet, also called Position Zero or Answer Box, is a search answer shown at the top of Google’s first page of results. Google does this by showing…
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Hashtags
A hashtag (using the symbol #) serves as a label for content. Hashtags became more popular after their introduction on Twitter and are now commonly used on other…
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