Image Links
Image links are the hyperlink for any image on a webpage. Apart from being visually appealing, images can be shared on social media and help SEO by earning…
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Inbound Links
An inbound link is a link from a third-party website that points to your site. Hence, the term Inbound link is used from the perspective of the site…
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Internal Links
Internal links are links from one page of a website to another page of the same website. Internal links strategy establishes your website’s navigation, directs readers to other…
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No-Follow Link
A backlink with the attribute rel=”nofollow”. This indicates that the external website does not pass authority to the destination page. As authority or Link Juice isn’t passed, No-Follow…
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Page Rank
PageRank is an algorithm used by Google to gauge the value of a page. It works by calculating the number and quality of other pages linking to the…
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Quality Score
Quality Score is a Google metric which estimates the quality of your ads, keywords, and landing pages. Google ranks Quality Score on a scale of 1-10 (with 10…
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SERP (Search Engine Result Page)
Search engine results pages are the pages displayed by a search engine in response to a search query. These pages display paid advertisements and organic links to other…
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Zero Click Searches
Zero-click searches refer to the kind of searches whose results display the answer on top of Google’s first page. These results are so complete that they satisfy the…
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