traffic · 6 months
visibility
rankings
links built
Google's relentless push for helpful content has made it increasingly difficult for established websites to hold their ground since 2023. A well-established law firm operating across multiple locations in the United States came to us facing exactly this challenge. With a tight 6-month window to deliver results and semi-local off-page SEO needs across several locations, we took on the task with a focused, structured approach.
Despite being an established multi-location firm, the client struggled to maintain and grow its SERP rankings as Google's algorithm updates kept reshaping the landscape. Managing off-page SEO across multiple US locations required securing powerful, locally relevant links to build trust with Google on a regional level. The added pressure of a strict 6-month deadline meant that the strategy had to deliver a positive trajectory fast and in an efficient way.
We developed a performance-focused strategy that blended link building, intent-driven keywords, and targeted outreach.
In-depth analysis
We started by identifying authoritative law-focused websites with local audiences matching the firm's operating locations. We also conducted a thorough review of the client's website to flag on-page improvements and ensured the firm was listed across all relevant online legal directories for maximum local authority.
Content creation
We researched and connected with bloggers who published third-party legal content, studied their editorial guidelines, and crafted tailored content that met their standards — while naturally incorporating the right anchor text and keywords to drive meaningful ranking improvements
Strategic outreach
Every outreach was personalized for each individual prospect, ensuring relevance and increasing response rates. This precision approach allowed us to secure high-quality backlinks from reputable law blogs and websites that carried real weight in the eyes of Google.
| Google Position | July, 2024 | December, 2024 | Before → after | Percent Increase |
|---|---|---|---|---|
| 1-3 | 820 | 923 | 0% | |
| 4–10 | 2,064 | 2,348 | 0% | |
| 11–50 | 3,734 | 3,777 | 0% |