traffic · 11 months
visibility
rankings
links built
In the competitive exterior home remodeling market of the Pacific Northwest, local contractors struggle to gain online visibility. A siding contractor faced this exact challenge when it couldn't rank for key service-related searches and came to us for support.
Our client had a strong track record and high-quality services, but their organic traffic sat low. A quick audit revealed a weak backlink profile, content gaps, and misalignment between consumer search behavior and industry jargon. Competitors were dominating SERPs for terms like "external home improvement" and "leading siding contractor," while stagnant content was dragging the client further behind. They needed a targeted intervention to compete.
In-depth analysis
We extracted a full backlink profile to identify and disavow low-authority links hurting SEO performance. We also identified authoritative sites in home improvement, construction, and regional business sectors for guest posting and high-value link placement opportunities. In addition, we prioritized backlinks from sites with DA 50+, including reputable industry blogs, home improvement magazines, and local news sites.
Content creation
Our team produced compelling, informative content around siding, roofing, window replacement, and exterior remodeling — optimized for relevant keywords with natural link integration throughout.
Strategic outreach
We continuously monitored domain authority, referring domains, keyword rankings, and organic traffic while executing the outreach campaign. This helped us secure high-value placements and provide the client with regular progress reports at every stage.
| Google Position | February 2023 | January 2024 | Before → after | Percent Increase |
|---|---|---|---|---|
| 1-3 | 44 | 63 | 0% | |
| 4–10 | 122 | 153 | 0% | |
| 11–50 | 185 | 298 | 0% |