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Discover How Search Engines Work: Crawling, Indexing & Ranking

As search engines become ever more sophisticated programs, it’s always a good idea for SEO newbies – and professionals, too – to brush up their understanding of how search engines work. After all, trying to execute high-level campaigns without knowing the basics is like trying to shoot a three-pointer blindfolded. You may give it a […]

Robots.txt: What You Need to Know

Robots.txt is a simple but powerful file that webmasters use to present a website to Google. However, even a small error in your Robots.txt file can wreak havoc with how your website is being crawled and indexed. In this article, we’ll discuss what is a Robots.txt file, why it’s so important, and how you can […]

SEO for Law: The Complete Guide

Search engine optimization is simultaneously one of the most powerful yet underused tools in a law firm’s digital marketing kit. As advancements in search continue, they have completely disrupted the way people look for legal services. In this blog, we’ll walk you through exactly what SEO, for legal firms, is, why it’s important for your […]

Are You Ready For Mobile-First Indexing?

Have you ever wondered why some websites whizz past others while some only play catch up? One major reason for this is that the Whizzers always keep evolving with the ever-changing Google updates. This brings us to Google’s mobile-first indexing. In this article, we’ll talk about what is mobile first indexing, when it’s going to […]

Is Keyword Research Dead?

Is keyword research dead in 2020? The short, clear, and loud answer to this question is NO. Keyword research is still the backbone of inbound marketing. It lets businesses know what their potential customers are searching for and assists marketers with creating an effective marketing funnel – spreading brand awareness, grabbing the attention of potential […]

The Best Link Building Strategies For 2020

It’s no secret that backlinks remain one of the most important SEO ranking factors and continue to play a vital role in SERP rankings. That’s why SEOs need to find the best ways to earn high-quality backlinks that can help improve rankings and traffic for their sites. In this post, we will not only reveal […]

HVAC SEO & Digital Marketing: Tips, Tricks & Strategies [2021 Update]

Peak summer is approaching, and HVACs are sure to have their hands full this season. After all, there was an added strain on home ventilation during the coronavirus lockdown. And with summer finally here, we can expect a rise in searches for HVAC services – as they do every year – with the biggest volumes […]

Optimizing site load speed: A guide for SEMs and SEOs

Search Engine Optimizers (SEOs) and Search Engine Marketers (SEMs) both have to deal with a wide array of optimization elements for promoting the websites. Site speed optimization is one of Google’s most significant 200 ranking elements. Even though SEO is solely related to ranking sites higher on search engines and SEM includes marketing tactics as […]

How to Perform a Successful Content Audit: The Ultimate Guide

How does someone write a post in 2007 and make it relevant to the trends of 2020? A few days ago, I stumbled across a blog post about business directories while collecting data for a project. I was midway through the hideous approaches that manipulative directories use when I realized the requirement of updated information for my […]