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Content Consumption Trends for 2022 (Survey Insights)

If you’re having trouble connecting with your audience, perhaps it’s time you take a step back and understand content consumption trends. Recently, we ran a survey to see what kind of content our audience likes, their intent before they come across a content piece and some factors that encourage them to read on. Audience Segments […]

SEO For Hotels [The Ultimate How-To Guide]

Are you struggling to improve your hotel’s visibility in search results? Do you want to attract more guests to your hotel? Well, this article will help you do all that and more! Search Engine Optimization (SEO) on your website helps improve your ranking in Google searches. An effective hotel SEO strategy can help you get […]

Optimizing for Voice Search: What You Need To Know

Voice search technology helps users navigate the internet through a voice command. Using speech recognition technology and artificial intelligence, voice search tech understands what a person is saying and provides them with meaningful results. This technology first entered the public imagination with the fictional HAL 9000 in Stanley Kubrick’s 2001: A Space Odyssey and became […]

Amazon SEO: The Complete Guide for Sellers

In today’s world of ecommerce, it’s important for all business owners to understand how to translate their brick-and-mortar marketing on Amazon. In this blog post, we’ll be diving into the search engine optimization (SEO) activities that you need to do to get the traction your Amazon store requires. Let’s get straight into it. With over […]

Content Marketing: A Simple Guide for 2025

This blog will help you understand the importance of content, how it improves your content marketing strategy and even its impact on your lead generation. In this guide, we’ll be covering the following major topics: Research the type of content you want to be placed on your blog. Developing an in-depth understanding of your audience […]

Google MUM: The Future of Search?

SEO, as an industry, is prone to breathless hyperbole every time Google makes an announcement. So when Google announced a new form of language processing technology called MUM, which is going to be 1000x more powerful than BERT, the industry exploded with anxious chatter, panicked tweets, and alarmist blog posts. First of all, the rumors […]

International SEO: What You Need to Know

For businesses that have a website audience outside their home country or want to expand their offerings to a global market, having a well-thought-out international SEO strategy can pay off big time. As complicated as the process may seem, making your website international SEO friendly boils down to how well you understand your business goals. […]

Google’s Page Experience Update: What You Need To Know

Google introduced another Page Experience update back in February 2022. This time, the Page experience has become a ranking factor for desktop websites as well.  Initially, the update was reserved for mobile sites only. However, Google has addressed user experience in the past, albeit via individual and indirect measures (such as the 2018 Mobile Speed […]

A Step-By-Step Guide to Ecommerce SEO

Any eCommerce store owner would know just how crucial a steady flow of online traffic is to the success of their business. To achieve this, paid marketing often appears to be the most obvious strategy to adopt. Sure, paid marketing can help you get that top spot in the search rankings. But in the larger […]