How can I increase traffic to my website?
Google continues to improve its ranking algorithm and the increase in the competition between websites and publishers means that it’s harder than ever to crack the top 3 rankings. But, there are a few key techniques that’ll set you apart from the competition and bring more traffic to your site. Here are our top 3 […]
What Is Link Rot And How Do I Fix It?
Link rot refers to the gradual decay of the older links present in your backlink profile. Link rot can occur in two ways: 1. A loss of links a.k.a a 404 Error. If your backlink is pointing to a webpage that has been moved by the publisher, then the link is no longer functional. 2. […]
How To Be A Successful Link Builder
Link building is one of the hottest skills in Search Engine Optimization (SEO) right now. According to Google, backlinks is one of the most important factors when it comes to website ranking. The entire list contains 200 factors, but Google has identified content and backlinks as 2 of the top 3. Now, link building is […]
What Is Google Penguin?
Google’s Penguin update was first rolled out in April 2012 as a new way to reward high-quality websites and downgrade the rankings of websites that engaged in black-hat SEO techniques such as manipulative link schemes and keyword stuffing. Prior to the Penguin update, many website and blog owners used “spammy” tactics such as using link […]
What’s The Difference between Content Marketing and Link Building?
Content marketing ensures that your audience gets useful information every time they visit your site, while link building is primarily done to increase your visibility on search engine results pages (SERPs). Although they are totally different concepts geared towards different objectives, both content marketing and link building are important components of a great SEO strategy. […]
Is it better to get a link to your homepage or to an internal page?
A broad rule of thumb says that about one-third of your backlinks should point back to your homepage, while two-thirds should point to other pages. However, this is by no means an ironclad rule and your deep link ratio will depend on a number of factors, such as your domain age, link profile, and industry. […]
What is broken link building?
Broken links are those hyperlinks which direct users to a page that no longer exists. Nobody wants dead links on the website. Broken link building is a strategy that involves finding dead links on websites where you want to earn backlinks, reaching out to the site owners and recommending that they replace the dead link […]
How do you recover from a Google penalty?
A Google penalty is easy to detect if your site has incurred a manual penalty. That’s because the Google Webmaster Console notifies you. An algorithmic penalty, on the other hand, is not only difficult to detect but also very difficult to recover from. Manual penalties occur because unnatural links are linked to your site. You […]
Is guest posting the only way to build links?
Although link building is a time-consuming processes, it still is one of the most essential elements in any website’s SEO toolkit. Most people choose to go with guest posting to earn links and build their website’s authority. However, plain old guest posting doesn’t bring a lot of diversity to your link building campaigns. So if […]