What are the characteristics of a healthy link profile?
Your link profile is the make-up of all the backlinks that are directed towards your website. A healthy link profile is one most likely to be recognized by search engines as natural, authoritative, and non-spammy. If you want to gauge the strength of your link profile, ask yourself where your backlinks originated from, how they […]
What are the most important Google ranking factors?
Back in 2016, Google’s Andrey Lipattsev revealed that content and links were the top two ranking factors for its search engine. While Google takes nearly 200 other signals and algorithms into consideration, the huge weightage assigned to quality content and backlinks continues till today – which makes sense if you think about it. Content Quality […]